Privacy policy

Privacy Policy GUCHI APPAREL PTY LTD (ACN 694 960 613) Last updated: April 2026

1. About This Privacy Policy

GUCHI APPAREL PTY LTD ("we", "us", "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, hold, use, and disclose personal information when you interact with our websites, mobile sites, apps, or make a purchase from us.

 By accessing or using this Website, you agree to this privacy policy. If you do not agree to this privacy policy, please discontinue your use of the Website. THIS PRIVACY POLICY MAY CHANGE FROM TIME TO TIME AND YOUR CONTINUED USE OF OUR WEBSITE CONSTITUTES YOUR ACCEPTANCE OF THOSE CHANGES. WE ENCOURAGE YOU TO REVIEW THIS PRIVACY POLICY PERIODICALLY.

2. Personal Information We Collect

We collect the following types of personal information:

2.1 Device and Technical Information (automatically collected when you visit our Site):

  • IP address, web browser type, device type, operating system, time zone
  • Cookies and similar technologies installed on your device
  • Pages or products viewed, referring websites or search terms, how you interact with the Site
  • Location data (if enabled on your mobile device)

We collect this using technologies such as cookies, log files, web beacons, tags, and pixels. For more details, see our Cookies and Similar Technologies section (or separate Cookie Policy).

2.2 Order Information (when you make or attempt a purchase):

  • Identifiers: name, billing and shipping addresses, email address, phone number
  • Commercial and financial information: payment details (e.g., credit card information processed securely by our payment providers), order history, and transaction details

2.3 Other Information Any additional information you provide when interacting with us (e.g., through customer service, accounts, or promotions), or that is reasonably necessary for our business functions. This may include identifiers and commercial information.

Personal Information means information or an opinion about an identified individual, or an individual who is reasonably identifiable, whether true or not.

We do not knowingly collect sensitive information (as defined in the Privacy Act, such as health, racial, or biometric data) unless required by law or with your explicit consent. Please do not provide such information to us.

Over the past 12 months, we have collected Device Information and Order Information from individuals who visited our Site or placed orders.

3. How We Collect Personal Information

We collect personal information:

  • Directly from you (e.g., when you place an order, create an account, sign up for marketing, or contact us)
  • Automatically through your use of our Site (via cookies and similar technologies)
  • From third parties (e.g., analytics providers, advertising platforms, or payment processors), where lawful

4. Purposes for Which We Use and Disclose Personal Information

We use and disclose your personal information for the following purposes:

Order Information:

  • To process orders, payments, and arrange shipping
  • To provide invoices, order confirmations, and customer support
  • To screen for fraud and manage risk
  • To communicate with you about your orders

Device and Technical Information:

  • To detect and prevent fraud
  • To improve, maintain, and personalise our Site and services
  • To analyse Site usage and assess marketing effectiveness
  • To provide targeted advertising and location-based services (where you have consented or where permitted by law)

Other Information:

  • To support our business operations, including engaging service providers or contractors

We may also use or disclose personal information for other purposes with your consent, or where required or authorised by law.

We do not sell your personal information for monetary consideration.

5. Legal Bases for Processing

We process personal information based on:

  • Performance of a contract (e.g., fulfilling orders)
  • Our legitimate interests (e.g., fraud prevention, Site improvement, marketing where permitted)
  • Compliance with legal obligations
  • Your consent (where required, e.g., for certain direct marketing or non-essential cookies)

You may withdraw consent at any time by contacting us (see Section 15).

6. Sharing and Disclosure of Personal Information

We may disclose personal information to third parties to provide and improve our services:

  • Service providers: Shopify (our e-commerce platform), payment processors, shipping/logistics providers, email/SMS marketing platforms, analytics providers (e.g., Google Analytics), and advertising partners (e.g., Meta, Google)
  • Professional advisers: Lawyers, accountants, or auditors
  • Group companies or affiliates (if any)
  • As required by law: In response to subpoenas, court orders, or lawful requests from authorities
  • Business transactions: In connection with a sale, merger, acquisition, or restructuring of our business

We take reasonable steps to ensure that third parties handle your information in accordance with the APPs and only for the purposes we disclose.

We have disclosed personal information to such third parties in the past 12 months for the purposes listed above. You can read more about Shopify’s practices here: https://www.shopify.com/legal/privacy. For Google Analytics: https://www.google.com/intl/en/policies/privacy/ (opt-out: https://tools.google.com/dlpage/gaoptout).

7. International Transfers of Personal Information (APP 8)

Your personal information may be transferred, stored, or processed outside Australia, including in New Zealand, the United States, Canada, the European Union, the United Kingdom, and other countries where our service providers operate.

Before disclosing personal information to an overseas recipient, we take reasonable steps (such as entering into enforceable contractual arrangements, including standard contractual clauses where appropriate) to ensure the recipient does not breach the APPs in relation to that information. We remain accountable for any acts or practices of the overseas recipient that would breach the APPs.

By using our Site, you consent to the transfer of your personal information overseas on these terms. You may request more details about the safeguards we use by contacting us.

8. Security of Personal Information (APP 11)

We take reasonable steps to protect the personal information we hold from misuse, interference, loss, unauthorised access, modification, or disclosure. These steps include technical measures (e.g., encryption, secure servers, firewalls, access controls), physical security, staff training, and regular security reviews.

However, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security, and any transmission of personal information is at your own risk.

If we become aware of an eligible data breach (a breach likely to result in serious harm), we will notify affected individuals and the Office of the Australian Information Commissioner (OAIC) as required by the Notifiable Data Breaches scheme.

9. Data Retention

We retain personal information only for as long as necessary to:

  • Fulfil the purposes for which it was collected
  • Perform our contractual obligations
  • Comply with legal and regulatory requirements
  • Maintain business and financial records
  • Resolve disputes or enforce agreements

When personal information is no longer needed, we will take reasonable steps to securely delete or de-identify it.

10. Direct Marketing and Behavioural Advertising

We may send you marketing communications (including emails and SMS) about our products, services, promotions, sales, and order reminders if you have consented or where otherwise permitted by law.

Opting out: You can unsubscribe at any time by clicking the unsubscribe link in emails or replying “STOP”, “END”, “CANCEL”, “UNSUBSCRIBE”, or “QUIT” to SMS messages. We will action opt-out requests promptly.

We may use your information for behavioural/targeted advertising. You can opt out of targeted ads via:

Do Not Track: Our Site does not currently respond to “Do Not Track” signals from browsers, as there is no universally accepted standard.

SMS/MMS Direct Marketing Program (if you operate one — adapt or remove as needed): [Retain and refine your original sections 7–10 here, ensuring they align with “consent only” for marketing and include the strong “we do not sell phone numbers” statement.]

11. Cookies and Similar Technologies

We use cookies and similar technologies to provide a better user experience.

Types of cookies:

  • Strictly necessary: Required for the Site to function (e.g., security, cart functionality). These cannot be disabled.
  • Performance & Functionality: Remember preferences and improve how the Site works.
  • Analytics: Help us understand usage (e.g., Google Analytics).
  • Advertising & Targeting: Make ads more relevant.
  • Social Media: Enable sharing and integration.

You can manage or disable non-essential cookies through your browser settings. However, this may affect Site functionality. We obtain consent for non-essential cookies where required.

For a more detailed explanation, please see our separate Cookie Policy (link it here if you create one).

12. Your Rights

Depending on your location and applicable laws, you may have rights including:

  • Access to the personal information we hold about you
  • Correction of inaccurate or incomplete information
  • Deletion of your information (subject to legal exceptions)
  • Objecting to or restricting certain processing (including direct marketing)
  • Data portability (in some jurisdictions)

Australian residents: You have the right to access and correct your personal information, and to complain about a breach of the APPs. We will handle requests in accordance with the Privacy Act.

Submitting requests: Contact us using the details below. We may need to verify your identity. We will respond within a reasonable timeframe. If we refuse a request, we will provide written reasons. We will not discriminate against you for exercising your rights.

13. Complaints Process

If you have a complaint about how we have handled your personal information:

  1. Contact us in writing with details of your complaint.
  2. We will acknowledge your complaint promptly and investigate it.
  3. We will respond with our findings and any actions taken.

If you are not satisfied with our response (particularly if you are in Australia), you may complain to the Office of the Australian Information Commissioner (OAIC):

14. Minors / Children

Our Site is not directed at or intended for use by children under the age of 14. We do not knowingly collect personal information from children under 14.

If you are a parent or guardian and believe we have collected information from your child under 14, please contact us immediately so we can delete it.

For our SMS/MMS program (if applicable): Participants must be 13+; those under 18 require parental/guardian consent.

15. Changes to This Policy

We may update this Policy from time to time for legal, operational, or regulatory reasons. The updated Policy will be posted on our Site with a revised “Last updated” date. Your continued use of the Site after changes constitutes acceptance of the revised Policy.

16. Contact Us

GUCHI APPAREL PTY LTD Attention: Privacy Compliance Officer Email: privacy@guchiapparel.com